Huellas in English

Branding natural values

Costa Rica has always been sold properly based on its attributes. In 2011, it was considered the best country brand in Latin America by Future Brand according to Swiss Travel.

With no additional ingredients, this nation has organized and invested in preparing small but significant sites with the only renewable value they have for plenty: nature.

This is an example to follow and a to learn that our desire to increase economy in an exponential manner can be a waste in a long term projection plan. Lets think strategically. Small and efficient can do the trick!

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